Monday, 8 February 2010

The Man Your Man Could Smell Like and Research Group Month

Further to last week’s entry, this article gives a good overview of the highlights from the SuperBowl . Some interesting work there as you’ll see, although in the eyes of Audacity none beat this fantastic new US ad for Old Spice.

Back at Audacity HQ, we’re busy preparing some great ads of our own. It looks like March is going to be the month of the research group and our planning team will be jetting (well training) off around the country to hear feedback to our concepts straight from the consumers’ mouths. Fingers crossed!

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