Monday, 1 February 2010

The brutal new Splinter Cell and the cost of a Super Bowl spot

One of Ubisoft’s biggest titles of 2010, Splinter Cell Conviction has been confirmed for an April release, and we’ve been working with the client team this week on the launch campaign. It’s a spectacular release. Take a look here to see how the game was introduced to the world at E3 (the world’s biggest gaming expo) last year. We’ve been lucky enough to play the final build - it’s gripping and brutal stuff. Definitely not one for the kiddies.
The creative teams have also been working on an interesting new business brief, and there are already lots of brilliant ideas coming out. Looks like it could be a fun project!

Finally, it’s the Super Bowl on Sunday night, and although we’ve no inclination to stay up until the early hours watching it, it’s fascinating to see the ads on show in the breaks and the buzz that surrounds them. In case you were wondering, a 30 second Super Bowl spot this year costs a cool $3 million and is watched by around 90 million people.

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