We’ve had some really exciting news on the new business front this week. It’s still confidential for now, but hopefully I’ll be able to tell you all about it once we’ve dotted the Is and crossed the Ts. Watch this space!
Although it’s been busy, we’ve also been having some fun this week arranging activities for our CPD programme. We’ve decided that some horizon-expanding is in order so we’re arranging a trip for everybody at Audacity to the new Digital Design Sensations exhibition at the V and A. If you’ve any great suggestions for interesting exhibitions, talks and presentations, please let us know!
Wednesday, 24 February 2010
Monday, 8 February 2010
The Man Your Man Could Smell Like and Research Group Month
Further to last week’s entry, this article gives a good overview of the highlights from the SuperBowl . Some interesting work there as you’ll see, although in the eyes of Audacity none beat this fantastic new US ad for Old Spice.
Back at Audacity HQ, we’re busy preparing some great ads of our own. It looks like March is going to be the month of the research group and our planning team will be jetting (well training) off around the country to hear feedback to our concepts straight from the consumers’ mouths. Fingers crossed!
Back at Audacity HQ, we’re busy preparing some great ads of our own. It looks like March is going to be the month of the research group and our planning team will be jetting (well training) off around the country to hear feedback to our concepts straight from the consumers’ mouths. Fingers crossed!
Monday, 1 February 2010
The brutal new Splinter Cell and the cost of a Super Bowl spot
One of Ubisoft’s biggest titles of 2010, Splinter Cell Conviction has been confirmed for an April release, and we’ve been working with the client team this week on the launch campaign. It’s a spectacular release. Take a look here to see how the game was introduced to the world at E3 (the world’s biggest gaming expo) last year. We’ve been lucky enough to play the final build - it’s gripping and brutal stuff. Definitely not one for the kiddies.
The creative teams have also been working on an interesting new business brief, and there are already lots of brilliant ideas coming out. Looks like it could be a fun project!
Finally, it’s the Super Bowl on Sunday night, and although we’ve no inclination to stay up until the early hours watching it, it’s fascinating to see the ads on show in the breaks and the buzz that surrounds them. In case you were wondering, a 30 second Super Bowl spot this year costs a cool $3 million and is watched by around 90 million people.
The creative teams have also been working on an interesting new business brief, and there are already lots of brilliant ideas coming out. Looks like it could be a fun project!
Finally, it’s the Super Bowl on Sunday night, and although we’ve no inclination to stay up until the early hours watching it, it’s fascinating to see the ads on show in the breaks and the buzz that surrounds them. In case you were wondering, a 30 second Super Bowl spot this year costs a cool $3 million and is watched by around 90 million people.
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