Malibu launches new pre-mixed cans!

Audacity has had a busy summer working with Malibu and we've just put the finishing touches to their 'Summer to go!' campaign. These new Malibu 6-sheet posters support the launch of Malibu's great new range of pre-mixed cans. They come in handy 250ml cans in three scrumptious flavours – Malibu & Pear, Malibu & Cranberry, and Malibu & Cola. We think they’re just perfect for festivals and picnics in the park.

We love how the versatility and convenience of these tasty drinks compliments Malibu’s summery and upbeat brand message. The posters are out now and will run as a national campaign until the 21st August 2011.

Malibu has also launched a range of convenient, lightweight 1 litre cocktail pouches with flavours including Island Punch and Carribean Cosmo. We were lucky enough to receive a few samples, which we washed down accompanied by some fabulous cupcakes brought into the office by Liz - what a treat!!!

Summer's Here! (Kind of...)

The summer's here again and that means it's time for Ubisoft's beach themed summer event!

Last Thursday Liz, Jane, Steph and George made their way to Shepherd's Bush to have fun trying out Ubisoft's latest games and hunting down the elusive 'meat buffet' (Amy's been going on about it all year).

The Audacity gang had loads of fun stuffing their faces with pick n mix and making fools of themselves on the new Driver game which will launch this September.

Our Call of Juarez: The Cartel ads are currently on air in the UK. Check it out here:

Simple Kind To Eyes Roll-On TV Launches

After winning the Simple account last year, Audacity is proud to announce the launch of our third Simple TV advert.

The ad focuses on the fantastic Kind To Eyes Roll-On, a must have wonder product which hides bags and revitalises even the most puffy of eyes (trust us, we know!). And just like all of Simple's products, Kind To Eyes Roll-On is free from colours, perfumes and harsh chemicals.

The ad launched earlier this month with 10 and 30 second executions. You can catch it on all major TV channels or check it out here:

Three cheers for Liz!!!

Audacity is very proud to announce that Managing Partner, Liz, has been selected as one of the top ‘35 under 35’ businesswomen in the UK. Liz has been profiled in the Sunday Times and Management Today as one of the country’s most successful and influential young talents and we couldn’t agree more. The prestigious award is a celebration of 12 amazingly successful years in the industry, working for Grey Advertising, Soul and running a club night in Brixton before setting up Audacity with Bruce. Click here for the full scoop.

So now you know about Liz-the-businesswoman, but there are many other strings to her bow. So we decided to ask Liz a few questions of our own to find out a little more about our award-winning boss…

So, Liz, do you have any nicknames?

Eba - my family name, inherited from Lady Elizabeth Addis.

You're not shy of a social event, what's your best party trick?

My cork trick...

What has been your favourite Audacity moment?

Making Campaign top 100 ranking in our first year.

And your most embarrassing?

George's Secret Santa gift 2010....I won't say any more!

What is your most prised possession?

My handbags, my watch and my husband.

Congratulations Liz!

Malibutique, Child of Eden and The Arrows

First off, we’re pleased to introduced the ‘Malibutique’: Malibu’s new event touring shopping centres in London, Birmingham and Manchester. Targeting women aged 25, the event brings together great partner brands offering beauty tips, fashion, tanning advice, nails and of course great Malibu cocktails. You can see the video of the London Westfield event here:



Part of the Summer ’11 campaign we’ve already blogged about, Audacity created the identity for the Malibutique and all the video signage as well as working to adapt the Summer ’11 Malibu bottle artwork to the event. Next stop is Birmingham (from 7th – 10th July). Maybe we’ll see you there!

From one form of recreation to another, Ubisoft are launching Child of Eden – a revolutionary new rhythm action game for Kinect – this Thursday. The launch has been supported by video on demand (VOD) advertising as well as a unique event in Soho... The Child of Eden Experience is a takeover of a shop on Dean Street. The pop-up event is psychedelically styled and is dedicated purely to trial of the new product. You can find out more yourself here: www.facebook.com/childofeden.

Finally, we’re proud to announce the formation of Audacity’s latest sports team: The Arrows. Mooted to be making their debut at Campaign’s forthcoming darts tournament, the team have already bought a dart board to begin practicing. Watch out rivals (and watch out anybody within five metres of the practice board!).

Audacity hit the track

“There are only three sports: bullfighting, motor racing, and mountaineering; all the rest are merely games.”
Ernest Hemmingway

It’s thirty minutes until the race begins and the tension is mounting. The Audacity racers wait nervously by the pit lane in their racing suits. The stewards are beginning to take their places around the track and there’s excitement in the air. A few minutes later the drivers are ushered into the cars. Jane is stone-faced with concentration. George closes his eyes, mentally picturing his approach to the first corner. Rachael grips the steering wheel and readies her foot for the accelerator... and then they’re off!



One practice session, qualifying and a Grand Prix later, Audacity’s day of karting is complete. The winners celebrate on the podium with their trophies as the final times appear on screen. Team Audacity dissect their performance – the overtaking moves, the killer laps and the collisions. A great time has been had by all and Audacity’s third birthday has been marked in style!



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We spent last Friday evening at TeamSport’s revolutionary new Tower Bridge track featuring 800m of circuit split over two levels and super-fast carbon-neutral electric karts. We’d thoroughly recommend the experience. Thanks to everyone at TeamSport for giving us a fab time. Audacity will be back!

Malibu Summer ’11 Campaign breaks

Today’s blog entry is all about Malibu. It’s a tipple that divides opinion, but Dave and George have already grown partial to it judging from the dwindling size of our agency stockpile. Over the past few months we’ve been working with the lovely team at Pernod Ricard on various elements of their Summer 2011 campaign. Two of these have just gone live...

First off, the centre-piece of the campaign. The new Malibu Limited Edition Bottle (pictured below). We’ve been working with up-and-coming designer Nikki F to create the new design and we’re thrilled with the results. It channels the vibrant colours of the Caribbean to create a bottle with fantastic standout on the shelf. Coming to stores this week!



For another strand of the campaign, we’ve been tasked with communicating Malibu’s versatility. And what better way to do so than to physically demonstrate the beautiful refreshing drinks that Malibu can create at the point of purchase. We’ve produced four bespoke executions for bar screens up and down the country. They were shot in glorious slow-motion and we’re thrilled with the results. Take a look at them here: Malibu & Cranberry, Malibu & Cola, Malibu & Orange, Malibu and Lemonade.

Phew, all that gorgeous liquid is making me thirsty. I’m off for a Malibu and Cranberry...