Malibu Summer ’11 Campaign breaks

Today’s blog entry is all about Malibu. It’s a tipple that divides opinion, but Dave and George have already grown partial to it judging from the dwindling size of our agency stockpile. Over the past few months we’ve been working with the lovely team at Pernod Ricard on various elements of their Summer 2011 campaign. Two of these have just gone live...

First off, the centre-piece of the campaign. The new Malibu Limited Edition Bottle (pictured below). We’ve been working with up-and-coming designer Nikki F to create the new design and we’re thrilled with the results. It channels the vibrant colours of the Caribbean to create a bottle with fantastic standout on the shelf. Coming to stores this week!



For another strand of the campaign, we’ve been tasked with communicating Malibu’s versatility. And what better way to do so than to physically demonstrate the beautiful refreshing drinks that Malibu can create at the point of purchase. We’ve produced four bespoke executions for bar screens up and down the country. They were shot in glorious slow-motion and we’re thrilled with the results. Take a look at them here: Malibu & Cranberry, Malibu & Cola, Malibu & Orange, Malibu and Lemonade.

Phew, all that gorgeous liquid is making me thirsty. I’m off for a Malibu and Cranberry...