Take a bow Team Simple! Tracking results are in and the new campaign has scored the highest tracking results ever for this type of product. Not bad! The Rose execution was shown to have strong, clear and positive cut-through with creative ad recall rising to an all time high of 63% and the highest ever Prompted Ad Recall for Wipes. Wow.
Let’s hope Audacity’s newest client can be as big a success; we’re proud to announce that Mummy’s Yummies – the newly launched home-baking brand – has appointed Audacity to handle its integrated communications. You can find out more about the products here, but take it from us that the end product is fantastic. Personally, I think the mixes look so tempting that you could eat them straight from the jar!
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Not to be confused with Yummy Mummies. (Noun: Chiswick High Street's indigenous population of perambulator-toting well-to-do ladies.)
ReplyDeleteMmmm baking :)
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