Pernod Ricard appoints Audacity to develop Malibu positioning strategy

As reported in Campaign, we’re pleased to announce that we’re now working with the lovely people at Pernod Ricard on their brilliant Malibu brand. We’ve been brought in as ongoing strategic partners to begin work on the communications planning and positioning for 2011. We’ve already started getting to know the brand and it’s consumers – we’ll keep you posted with developments.