Audacity's new campaign for Simple, the UK's number 1 skincare brand, is on air from Monday 14th February.
You can view the ad online here
The campaign represents a step change for the Simple brand. The campaign uses iconic imagery of a pure rose, as an analogy with delicate skin, which is savaged by ingredients that are excluded from Simple's products: artificial colours, perfumes and harsh chemicals. The campaign challenges the conventions of beauty advertising to communicate Simple's philosophy of goodness, and its use of the purest possible ingredients to care for skin.
The first execution heroes Simple Kind To Skin Cleansing Wipes, the UK's biggest selling beauty product. Further executions will launch Simple's new Eye Make-Up Corrector Pen and support its Kind To Eyes Revitalising Eye Roll-On.
Monday, 14 February 2011
Friday, 14 January 2011
Behind the Scenes of Life’s a Pitch
For this blog entry, we’ve decided to take you behind the scenes of www.lifesapitch.co.uk - BT’s new football site for which we create and manage the content. The site has a rich tapestry of content including contributions from some of the country’s top sports writers.
The site hosts journalist blogs, fan blogs, podcasts, news, player interviews and more.
The premier pieces of content each week are the podcast. Four are filmed each week over two days. And because it’s football, we have to be able to react with our agenda to breaking stories and results sometimes just hours before the recording. We agree a set of topics to discuss on the morning of the filming and we then usher in our panellists. All are top football writers from the country’s press. There’s a quick briefing before each session and then everyone is sat down ready for the recording.
We only have one hour of time to records two podcast so the whole recording is done “as live”. We have a soundpiece in the ear of the presenter which allows us to give instructions and directions without interrupting the flow. The podcasts are filmed with three cameras and are vision mixed live on the day.
Once the two shows are filmed, we say goodbye to our panellists and head to the edit suite to put the finishing touches on the edit and add a final layer of polish.
The podcasts are then encoded and uploaded to the Life’s A Pitch website via our own CMS – all within the day. They’re live on the website before the evenings matches and are ready for the football-loving public to digest – either on the site itself or via iTunes.
You can see an example podcast here
The site hosts journalist blogs, fan blogs, podcasts, news, player interviews and more.
The premier pieces of content each week are the podcast. Four are filmed each week over two days. And because it’s football, we have to be able to react with our agenda to breaking stories and results sometimes just hours before the recording. We agree a set of topics to discuss on the morning of the filming and we then usher in our panellists. All are top football writers from the country’s press. There’s a quick briefing before each session and then everyone is sat down ready for the recording.
We only have one hour of time to records two podcast so the whole recording is done “as live”. We have a soundpiece in the ear of the presenter which allows us to give instructions and directions without interrupting the flow. The podcasts are filmed with three cameras and are vision mixed live on the day.
Once the two shows are filmed, we say goodbye to our panellists and head to the edit suite to put the finishing touches on the edit and add a final layer of polish.
The podcasts are then encoded and uploaded to the Life’s A Pitch website via our own CMS – all within the day. They’re live on the website before the evenings matches and are ready for the football-loving public to digest – either on the site itself or via iTunes.
You can see an example podcast here
Friday, 7 January 2011
An audacious start to the New Year!
Happy new year from everyone at Audacity! The last few days have been something of a frenzy of activity. No gentle start to the New Year for us. Half the office is occupied in gearing up for an epic four-day shoot for our new client Simple and it’s been casting and pre-production galore over the last few days.
Amongst our other projects, we’re still working avidly on the new Life’s a Pitch football site – we’re producing two video podcasts a week every week with a panel of expert journalists. The topics are diverse and the debate is lively. They go live on the site and on itunes every Monday and Friday so keep an eye out for them.
Continuing in football vernacular, we’re also pleased to unveil our new signing Emily Hoffman. Signed from Publicis United for an undisclosed fee, she’s already made her debut and she’s well on the way to becoming a fan favourite.
Stay tuned for news of more interesting happenings. Throughout this year we’ll be blogging from behind the scene of some of our campaigns to give you an insight into what goes in to making our work.
Until next time.
Amongst our other projects, we’re still working avidly on the new Life’s a Pitch football site – we’re producing two video podcasts a week every week with a panel of expert journalists. The topics are diverse and the debate is lively. They go live on the site and on itunes every Monday and Friday so keep an eye out for them.
Continuing in football vernacular, we’re also pleased to unveil our new signing Emily Hoffman. Signed from Publicis United for an undisclosed fee, she’s already made her debut and she’s well on the way to becoming a fan favourite.
Stay tuned for news of more interesting happenings. Throughout this year we’ll be blogging from behind the scene of some of our campaigns to give you an insight into what goes in to making our work.
Until next time.
Wednesday, 15 December 2010
Bruce on Yeo Valley in the Metro
Bruce appeared in the Metro this week giving his analysis of the strategy behind Yeo Valley’s latest TV campaign. You can read the review yourself here.
Monday, 13 December 2010
Bruce in the A-list
We’re pleased to announce that Bruce is once again featured in the Campaign A-list for 2011. The supplement itself was published this week. If you want to find out about his views on the future of the industry, his greatest extravagance and his idea of perfect happiness then take a look for yourself here.
Friday, 1 October 2010
New Business? Simple!
Not one, but two great new business stories this week. They’re like the proverbial buses. We’re delighted to confirm that we’ve been appointed by Simple to originate new work across TV advertising and through other integrated channels. Simple is the UK’s number one skincare brand and we’re thrilled to be working them. Here’s a link to the news story in case you missed it.
Pernod Ricard appoints Audacity to develop Malibu positioning strategy
As reported in Campaign, we’re pleased to announce that we’re now working with the lovely people at Pernod Ricard on their brilliant Malibu brand. We’ve been brought in as ongoing strategic partners to begin work on the communications planning and positioning for 2011. We’ve already started getting to know the brand and it’s consumers – we’ll keep you posted with developments.
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