Based on the insight that Malibu's target audience dream of living the celebrity lifestyle, and complimenting the E! Nights programming, the idents show a group of friends going about their normal lives, which are surprisingly and humorously interrupted by 'celebrity moments'.
The idents are part of the Malibu UK's current 'sets the stage for fun' TTL campaign, which has been created and executed in partnership with Audacity. The campaign, which was launched at the start of 2011, has included a limited-edition bottle, social media campaigns, POS activity and a series of successful events.
The idents will run on E! Entertainment for 4 months. Tune between 9pm and midnight or click the links below to see the idents. We'll be adding a few more idents to our blog in the coming weeks so watch this space for some exciting new Malibu combinations!
Monday, 12 September 2011
Subscribe to:
Posts (Atom)