Audacity hit the track

“There are only three sports: bullfighting, motor racing, and mountaineering; all the rest are merely games.”
Ernest Hemmingway

It’s thirty minutes until the race begins and the tension is mounting. The Audacity racers wait nervously by the pit lane in their racing suits. The stewards are beginning to take their places around the track and there’s excitement in the air. A few minutes later the drivers are ushered into the cars. Jane is stone-faced with concentration. George closes his eyes, mentally picturing his approach to the first corner. Rachael grips the steering wheel and readies her foot for the accelerator... and then they’re off!



One practice session, qualifying and a Grand Prix later, Audacity’s day of karting is complete. The winners celebrate on the podium with their trophies as the final times appear on screen. Team Audacity dissect their performance – the overtaking moves, the killer laps and the collisions. A great time has been had by all and Audacity’s third birthday has been marked in style!



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We spent last Friday evening at TeamSport’s revolutionary new Tower Bridge track featuring 800m of circuit split over two levels and super-fast carbon-neutral electric karts. We’d thoroughly recommend the experience. Thanks to everyone at TeamSport for giving us a fab time. Audacity will be back!

Malibu Summer ’11 Campaign breaks

Today’s blog entry is all about Malibu. It’s a tipple that divides opinion, but Dave and George have already grown partial to it judging from the dwindling size of our agency stockpile. Over the past few months we’ve been working with the lovely team at Pernod Ricard on various elements of their Summer 2011 campaign. Two of these have just gone live...

First off, the centre-piece of the campaign. The new Malibu Limited Edition Bottle (pictured below). We’ve been working with up-and-coming designer Nikki F to create the new design and we’re thrilled with the results. It channels the vibrant colours of the Caribbean to create a bottle with fantastic standout on the shelf. Coming to stores this week!



For another strand of the campaign, we’ve been tasked with communicating Malibu’s versatility. And what better way to do so than to physically demonstrate the beautiful refreshing drinks that Malibu can create at the point of purchase. We’ve produced four bespoke executions for bar screens up and down the country. They were shot in glorious slow-motion and we’re thrilled with the results. Take a look at them here: Malibu & Cranberry, Malibu & Cola, Malibu & Orange, Malibu and Lemonade.

Phew, all that gorgeous liquid is making me thirsty. I’m off for a Malibu and Cranberry...