Audacity's new campaign for Simple launches today

Audacity's new campaign for Simple, the UK's number 1 skincare brand, is on air from Monday 14th February.

You can view the ad online here

The campaign represents a step change for the Simple brand. The campaign uses iconic imagery of a pure rose, as an analogy with delicate skin, which is savaged by ingredients that are excluded from Simple's products: artificial colours, perfumes and harsh chemicals. The campaign challenges the conventions of beauty advertising to communicate Simple's philosophy of goodness, and its use of the purest possible ingredients to care for skin.

The first execution heroes Simple Kind To Skin Cleansing Wipes, the UK's biggest selling beauty product. Further executions will launch Simple's new Eye Make-Up Corrector Pen and support its Kind To Eyes Revitalising Eye Roll-On.