Behind the Scenes of Life’s a Pitch

For this blog entry, we’ve decided to take you behind the scenes of www.lifesapitch.co.uk - BT’s new football site for which we create and manage the content. The site has a rich tapestry of content including contributions from some of the country’s top sports writers.

The site hosts journalist blogs, fan blogs, podcasts, news, player interviews and more.
The premier pieces of content each week are the podcast. Four are filmed each week over two days. And because it’s football, we have to be able to react with our agenda to breaking stories and results sometimes just hours before the recording. We agree a set of topics to discuss on the morning of the filming and we then usher in our panellists. All are top football writers from the country’s press. There’s a quick briefing before each session and then everyone is sat down ready for the recording.

We only have one hour of time to records two podcast so the whole recording is done “as live”. We have a soundpiece in the ear of the presenter which allows us to give instructions and directions without interrupting the flow. The podcasts are filmed with three cameras and are vision mixed live on the day.

Once the two shows are filmed, we say goodbye to our panellists and head to the edit suite to put the finishing touches on the edit and add a final layer of polish.

The podcasts are then encoded and uploaded to the Life’s A Pitch website via our own CMS – all within the day. They’re live on the website before the evenings matches and are ready for the football-loving public to digest – either on the site itself or via iTunes.
You can see an example podcast here

An audacious start to the New Year!

Happy new year from everyone at Audacity! The last few days have been something of a frenzy of activity. No gentle start to the New Year for us. Half the office is occupied in gearing up for an epic four-day shoot for our new client Simple and it’s been casting and pre-production galore over the last few days.

Amongst our other projects, we’re still working avidly on the new Life’s a Pitch football site – we’re producing two video podcasts a week every week with a panel of expert journalists. The topics are diverse and the debate is lively. They go live on the site and on itunes every Monday and Friday so keep an eye out for them.

Continuing in football vernacular, we’re also pleased to unveil our new signing Emily Hoffman. Signed from Publicis United for an undisclosed fee, she’s already made her debut and she’s well on the way to becoming a fan favourite.

Stay tuned for news of more interesting happenings. Throughout this year we’ll be blogging from behind the scene of some of our campaigns to give you an insight into what goes in to making our work.

Until next time.