Monday, 25 January 2010

A new starter and more Just Dance success

It’s the last week of January, but the first week for our new starter Rachael who’s made the switch from the legal world to join us at Audacity as Account Executive. Welcome to the team Rachael. It’s only days since she joined, but Rachael’s already got herself involved in new business proposals, research analysis and Clearcast negotiations. It seems she’s a fast learner!

On the TV production front, we’ve got campaigns on air this week for Bueno, TRESemmé and Just Dance, so a busy week beckons.

And, following on from the news of Just Dance’s success in last week’s entry, Just Dance has just achieved the unthinkable and knocked Call of Duty: Modern Warfare 2 off the charts! An amazing success. News story here

Tuesday, 19 January 2010

Ubisoft's Just Dance at No. 2 in the UK Charts!

Well, this week sees the continuing success of Ubisoft’s Just Dance, which is riding high at number two in the UK charts: Click here.

We launched the game with an integrated advertising campaign that began in December and we’ve since seen sales go through the roof. If you have a Wii, try and get your hands on a copy. You won’t regret it.

It was a good week for snack-craving Audacity-staff (but a bad week for new year diets). That’s because we’ve received the welcome delivery of a gigantic pyramid of Ferrero Rocher from the lovely people at Ferrero. It looks like there’s enough to last a month, although I suspect they may all be gone very soon.

We’ve had a busy week on new business and hope to have some exciting new news next week.

Monday, 4 January 2010

Happy new year from everyone at Audacity!

2010 still sounds like a year from the future, but I’m sure we’ll get used to it by mid February. And then there’s the whole “what do we call the decade?” debate to be had: (The Tens? The Tennies? The Tweens? Discuss.) Whatever you decide to call the decade we hope it’s a prosperous one for you.

So what does the year 2010 hold for Audacity? Without revealing too much, I can say that we’ve got a busy January ahead with some really exciting new projects ahead - which should lead to some great work being produced. After a period of “under construction”, we’re also going to launch a new website very shortly – so watch this space. As you’d expect from Audacity it’ll be slick but unpretentious, giving you chance to learn a bit more about our campaigns and our people.