Monday, 14 December 2009

Christmas is nearly here.

Well, it’s the final full week before the Christmas break – and the last blog entry until the New Year.

No Xmas wind-down here ... but in a very good way! A couple of cool new things in the pipeline that we’ll be able to tell you about next year!


For those of you tuning in to some seasonal TV – you’ll likely see plenty of our work out there. We’ve got seven separate national TV campaigns running over Christmas so you’ll be hard pushed not to see any of our ads.

To send you off with a festive smile, here’s the e-version of the Audacity Christmas card.

Merry Christmas one and all – we’ll see you in the new year!

Monday, 7 December 2009

The results are in.

More interesting than Sports Personality of the year or X-Factor... this week sees the final announcement of our Imagine competition winner – tune into CITV on Saturday morning or go to www.imaginemydream.com to view the winner!

This week we also received results back from our latest piece of research – and the subject matter is most intriguing: the chocolate consumption habit of young women. Some of the more interesting (though maybe not surprising!) nuggets were:

• 50% of respondents claimed that “they couldn’t live without chocolate”
• When asked about the qualities of their ideal chocolate bar, the most common answer was “massive”

In other news, the much-hyped agency Christmas cards have been delivered. For those of you who might receive one, I won’t spoil the surprise by giving away too much... but suffice to say they truly are audacious!

Monday, 30 November 2009

Yuletide fever is officially among us.

The agency Christmas tree is up! Alex and George staggered back from Borough market with the most sublime Norwegian Spruce and it’s sitting proudly in the middle of the office. The baubles are black and red - naturally.

The big news here is that we’re prepping for a one day shoot on Saturday. We’re filming the winner of the Imagine Live Your Dream competition (www.imaginemydream.com) – one little girl will get her dream made real for a day and their dream day will be shown on national TV! We’re shooting on Saturday, have a week for edit and post, then it’s on air on Saturday 12th December. A quick turn-around, but should be fun! The final ad will be three minutes long – a bit longer than your standard 30’, but it’ll give us enough time to tell the whole story of our winner’s day!

We’ve also welcomed a new creative team this week – Kayleigh and Sophie and here on placement and under the able stewardship of Steph and George are already attacking a series of briefs for a campaign that’s going into research in the new year.

Monday, 23 November 2009

So this is the first entry in the Audacity blog!

So this is the first entry in the Audacity blog! Drum roll, fireworks etc. An historic moment ... like being there when the Berlin wall fell. Sort of.

Anyway, we’d like to welcome you to the blog – whether you be client or non-client, industry-bods or non-industry bods... we hope you enjoy reading. The idea is that we’ll update the blog on a more or less weekly basis and it’ll be a neat way to keep up with all the new business news/exciting goings on/office gossip. We’ll also share and talk about interesting things we’ve seen and encountered in the world of advertising and beyond.