The Audacity Pumpkin Off!

This week Monday saw the first annual Audacity Pumpkin Off. We were all hard at work last week creating our masterpieces. Competition was tough – an air of tension and the smell of dissected pumpkin filled the office until Monday’s grand finale. Designs ranged from the inventive, the skilled and the downright creepy!!

Celebrity guest Sally (from downstairs) was asked to judge the anonymous pumpkins, and decide who would be the winner of a cauldron full of Halloween treats.

And the winner was….

…..Steph, and her ghostly pumpkin!

NEW SIMPLE CAMPAIGN LAUNCHES TODAY!

We're proud to announce the launch of our fourth TV advert for Simple - on air today!

The campaign continues to challenge the conventions of beauty advertising and communicate Simple's philosophy of goodness. Using iconic imagery of a pure white rose, the latest ad shows how delicate skin can be dried out by wind, sun and everyday life.

Click below to watch our latest work:

This ad heroes Simple's Kind To Skin Moisturisers and introduces a newcomer to the range, their latest innovative product, the Moisture Boost Hydro Mist. We've all got one on our desks, perfect for when you need that little refreshing moisture boost! And fear not, no mascara smudges with this fab little spray, it works even over makeup.

Audacity launches Malibu sponsorship idents!

Based on the insight that Malibu's target audience dream of living the celebrity lifestyle, and complimenting the E! Nights programming, the idents show a group of friends going about their normal lives, which are surprisingly and humorously interrupted by 'celebrity moments'.

The idents are part of the Malibu UK's current 'sets the stage for fun' TTL campaign, which has been created and executed in partnership with Audacity. The campaign, which was launched at the start of 2011, has included a limited-edition bottle, social media campaigns, POS activity and a series of successful events.

The idents will run on E! Entertainment for 4 months. Tune between 9pm and midnight or click the links below to see the idents. We'll be adding a few more idents to our blog in the coming weeks so watch this space for some exciting new Malibu combinations!

Malibu launches new pre-mixed cans!

Audacity has had a busy summer working with Malibu and we've just put the finishing touches to their 'Summer to go!' campaign. These new Malibu 6-sheet posters support the launch of Malibu's great new range of pre-mixed cans. They come in handy 250ml cans in three scrumptious flavours – Malibu & Pear, Malibu & Cranberry, and Malibu & Cola. We think they’re just perfect for festivals and picnics in the park.

We love how the versatility and convenience of these tasty drinks compliments Malibu’s summery and upbeat brand message. The posters are out now and will run as a national campaign until the 21st August 2011.

Malibu has also launched a range of convenient, lightweight 1 litre cocktail pouches with flavours including Island Punch and Carribean Cosmo. We were lucky enough to receive a few samples, which we washed down accompanied by some fabulous cupcakes brought into the office by Liz - what a treat!!!

Summer's Here! (Kind of...)

The summer's here again and that means it's time for Ubisoft's beach themed summer event!

Last Thursday Liz, Jane, Steph and George made their way to Shepherd's Bush to have fun trying out Ubisoft's latest games and hunting down the elusive 'meat buffet' (Amy's been going on about it all year).

The Audacity gang had loads of fun stuffing their faces with pick n mix and making fools of themselves on the new Driver game which will launch this September.

Our Call of Juarez: The Cartel ads are currently on air in the UK. Check it out here:

Simple Kind To Eyes Roll-On TV Launches

After winning the Simple account last year, Audacity is proud to announce the launch of our third Simple TV advert.

The ad focuses on the fantastic Kind To Eyes Roll-On, a must have wonder product which hides bags and revitalises even the most puffy of eyes (trust us, we know!). And just like all of Simple's products, Kind To Eyes Roll-On is free from colours, perfumes and harsh chemicals.

The ad launched earlier this month with 10 and 30 second executions. You can catch it on all major TV channels or check it out here:

Three cheers for Liz!!!

Audacity is very proud to announce that Managing Partner, Liz, has been selected as one of the top ‘35 under 35’ businesswomen in the UK. Liz has been profiled in the Sunday Times and Management Today as one of the country’s most successful and influential young talents and we couldn’t agree more. The prestigious award is a celebration of 12 amazingly successful years in the industry, working for Grey Advertising, Soul and running a club night in Brixton before setting up Audacity with Bruce. Click here for the full scoop.

So now you know about Liz-the-businesswoman, but there are many other strings to her bow. So we decided to ask Liz a few questions of our own to find out a little more about our award-winning boss…

So, Liz, do you have any nicknames?

Eba - my family name, inherited from Lady Elizabeth Addis.

You're not shy of a social event, what's your best party trick?

My cork trick...

What has been your favourite Audacity moment?

Making Campaign top 100 ranking in our first year.

And your most embarrassing?

George's Secret Santa gift 2010....I won't say any more!

What is your most prised possession?

My handbags, my watch and my husband.

Congratulations Liz!